Wix SEO 2025

Happy 2025! I just recently came across this article from the Search Engine Journal that talks about Wix vs. Wordpress: Which is Better for SEO?

To summarize the article, as I've been writing about for years, they more or less say that Wix can be just as good for SEO as Wordpress is. The article references Google's John Mueller who said:

“What I recommend to small businesses is: never self-host, avoid plugins, buy your domain name, use a simple & reliable platform, use 2-factor authentication, have 2+ people internally who can update your site’s content, get local SEO help.” - John Mueller, Google

John Mueller of Google also recently said this about Wix SEO:

“Wix is fine for SEO. A few years back it was pretty bad in terms of SEO, but they’ve made fantastic progress, and are now a fine platform for businesses. The reputation from back then lingers on, but don’t be swayed by it. What they’ve done in recent years is really good stuff, including making it trivial to have a really fast site (as you see in the Lighthouse scores — admittedly, speed is only a tiny part of SEO). If Wix works for them, and they don’t need more, there’s no reason to switch.”

Here's another quote from Mueller from awhile back:

WIX websites work fine in search. There are a lot of different setups for new websites. I wouldn't focus too much on a single provider, but rather think about the bigger picture: which will make it easiest for you to maintain your site (adding / changing content)? If you're getting help from others for your site, is there one that they have experience in, which might make it easier / cheaper? Which one offers the features that you think you'll need in the mid-term? There are probably a few options that could work for you, so maybe it makes sense to just try some of them out and see which one works best for you -- websites are websites for Google :).

So in a nutshell, it's not about the platform, it's about how you use it.

Make sure your website is built by a professional and that you or they utilize the main SEO features that the platform has to offer. Many Wix Designers are experts at setting websites up and optimizing them for SEO, so work with one to get the best possible results.

Wix SEO in 2025 is perfect for most business websites.

While in the past, many developers and SEO agencies would say that Wordpress was better than Wix at SEO, this is an old myth. Well, perhaps it wasn't a myth a long time ago when Wix was first providing HTML based DIY websites and it didn't have great SEO features, but for the past decade, Wix has had added all of the SEO tools and features needed to allow for a Wix website to perform just as well as a Wordpress website for SEO. And, since Wix is a much easier platform to manage, it can actually be BETTER for SEO as it's ease-of-use encourages businesses to keep their website updated. And keeping your website fresh and updated for content and keyword terms you want to be found for is what SEO is all about. Read more about Wix SEO »

In addition to being easy to edit, and performing well with SEO if optimized, Wix websites can also look beautiful, be responsive, and work well across all devices including mobile phones. View some of the Best Wix Websites »

...But don't just take my word for it, read more about Wix vs. Wordpress in this new 2025 article below:

Read full article here: searchenginejournal.com/wix-vs

To summarize, Wix is really a great platform to have for SEO in 2025. While Wix sells their platform as a DIY editor, most businesses like to hire a Wix Designer to help design and setup the website. When you work with an expert Wix Designer, you'll get a fully optimized website that is designed to perform well on SEO. When I design a website for a client, I provide Wix Website editing training so that they can take the ball and run with it. Of course, I also work with some clients on an ongoing basis to keep their website updated or to design new pages or add new functionality such as ecommerce, blogs, custom forms, galleries, videos, and social media feeds or third party widgets.

Do you want to work with a professional Wix Designer for your website and SEO? Reach out for a free consultation.